The media is currently abuzz with attention on the arrest of rap mogul Diddy. In light of this, “Yummy”—a track released four years ago by Justin Bieber—has unexpectedly resurfaced, with netizens meticulously dissecting its hidden details.
In early 2020, Justin Bieber dropped “Yummy” as a lead single for his fifth studio album, *Changes*. At that time, his return to the music scene did not receive widespread public support. The song was criticized as being shallow, repetitive, and unsuitable for Justin’s image and age at the time. Fast forward over four years, and the music video is now being revisited by the public, generating a slew of conspiracy theories tied to Diddy’s recent arrest and charges.
In the music video, Justin takes on the persona of a young man, dressed in awkwardly mismatched pink clothing, attending an upper-class dinner party. The musicians at the event are depicted as bored, naive teenagers. The feast begins with strange dishes, notably featuring cherries—a symbolic representation of purity.
Initially, the party seems to be a joyful gathering. However, the atmosphere shifts rapidly as the lights flicker, and the guests begin to dance wildly. The cherries decay, indicating that something sinister has occurred. After the chaotic feast, Justin is left sitting alone at the table, dazed. A striking detail is the appearance of a red outfit draped over a distant chair—the same outfit worn earlier by one of the child musicians—implying that the young girl is no longer there.
The MV ends with an image of a plate featuring Justin’s childhood face and the word “Yummy,” suggesting that his younger self is being consumed, possibly by malevolent forces. Some fans have even speculated that the song’s title can be twisted into “Young me,” hinting that Bieber may have been subtly sharing a story from his youth through this song and video, which went unnoticed at the time.
Behind-the-scenes footage from the MV shows Justin in a state of emotional distress and instability. He is often seen burying his face in his hands for extended periods, even as people move around him. The director and Hailey Bieber had to consistently console and calm him during filming.
Following Diddy’s arrest, many netizens now believe that Justin Bieber was using the symbolic imagery in the MV to issue a warning about the darker side of the entertainment industry. Having known the notorious rapper since the age of 14, many suspect that Diddy could be the reason for Bieber’s prolonged psychological struggles.